Do you have a fear of marketing to your audience? Are you afraid of coming off as a sleazy sales person? Read this for some encouragement and practical advice!
Do you want to grow your blog and make a part-time or full-time income, but you’re afraid of selling to your audience? Are you fearful you might come off as a sleazy salesperson to your readers?
If you have a fear of marketing, I promise you’re not alone. This holds a lot of new and even experienced bloggers back from increasing their income!
Here’s what I suggest for getting over your fear of selling to your audience…
1. Change your mindset.
First off all, it’s important that you change your mindset — from selling to serving.
Instead of thinking about marketing to your audience, think about serving your audience well.
Serving your audience can often coincide with income-earning opportunities!
You might be letting your readers know about a great deal with an affiliate link, creating products that will meet their needs, or providing services that will help them be successful.
When you prioritize serving your readers well, it changes your perspective on marketing to your audience.
It’s a win-win opportunity. You can serve your audience well and also earn an income for your family (and maybe even eventually your employees!).
This will also help you think about opportunities from a service mindset instead of a selfish aspect.
Remember — it’s about making an impact, not making more money. The money will come over time, if you focus on serving well.
2. Ask yourself if you believe in your product.
If you’re going to sell something to your audience, you have to genuinely believe in what you’re selling.
Ask yourself if you believe in what you’re sharing and if you believe it will change lives.
As a blogger, you will be thrown SO many different income-earning opportunities. And it’s important that you believe in the ones you choose to promote.
I’ve turned down thousands and thousands of opportunities over the years because it’s not a good fit for me, my audience, or both.
You shouldn’t sell something that you can’t stand up on a stage and confidently declare how it makes a difference in your life.
And this includes your own products! You have to believe in your own products before you can get others to believe in them. Because if you don’t, nobody else will.
If you believe your product will change lives, you don’t have to beat around the bush, be mousey about it, hold back, or apologize for marketing. Because you know the product has the potential to change people’s lives, and you’re excited to share about it!
The truth is that your product won’t change everyone’s lives, and there will be people who don’t like it or disagree with you. And that’s okay.
But you need to believe that it will change the right people’s lives — the people who are eager for it, need it, and ready for it. Your market.
If you hold back out of fear, people will miss out and you won’t impact people the way you want to!
3. Provide free value to your audience regularly.
Don’t always sell.
Offer stuff for free regularly to serve your audience, build a relationship, and establish trust.
When you provide a lot of free value in this way, the money will come naturally later.
In fact, you might find that people even BEG you for premium products and services when you provide free value regularly and build relationship and trust with your audience.
Then, when the timing is right, you can make an offer or sell a product to an audience that is ready for it!
I try to serve, serve, serve…then sell.
So for every one time I sell something, I try to serve in free ways three times that amount.
And when you provide great value for free, people know they can expect amazing value if it’s a paid product!