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How to Get over Your Fear of Marketing to Your Audience

Do you have a fear of marketing to your audience? Are you afraid of coming off as a sleazy sales person? Read this for some encouragement and practical advice!

how to get over your fear of marketing to your audience

Do you want to grow your blog and make a part-time or full-time income, but you’re afraid of selling to your audience? Are you fearful you might come off as a sleazy salesperson to your readers?

If you have a fear of marketing, I promise you’re not alone. This holds a lot of new and even experienced bloggers back from increasing their income!

Here’s what I suggest for getting over your fear of selling to your audience…

1. Change your mindset.

First off all, it’s important that you change your mindset — from selling to serving.

Instead of thinking about marketing to your audience, think about serving your audience well.

Serving your audience can often coincide with income-earning opportunities!

You might be letting your readers know about a great deal with an affiliate link, creating products that will meet their needs, or providing services that will help them be successful.

When you prioritize serving your readers well, it changes your perspective on marketing to your audience.

It’s a win-win opportunity. You can serve your audience well and also earn an income for your family (and maybe even eventually your employees!).

This will also help you think about opportunities from a service mindset instead of a selfish aspect.

Remember — it’s about making an impact, not making more money. The money will come over time, if you focus on serving well.

2. Ask yourself if you believe in your product.

If you’re going to sell something to your audience, you have to genuinely believe in what you’re selling.

Ask yourself if you believe in what you’re sharing and if you believe it will change lives.

As a blogger, you will be thrown SO many different income-earning opportunities. And it’s important that you believe in the ones you choose to promote.

I’ve turned down thousands and thousands of opportunities over the years because it’s not a good fit for me, my audience, or both.

You shouldn’t sell something that you can’t stand up on a stage and confidently declare how it makes a difference in your life.

And this includes your own products! You have to believe in your own products before you can get others to believe in them. Because if you don’t, nobody else will.

If you believe your product will change lives, you don’t have to beat around the bush, be mousey about it, hold back, or apologize for marketing. Because you know the product has the potential to change people’s lives, and you’re excited to share about it!

The truth is that your product won’t change everyone’s lives, and there will be people who don’t like it or disagree with you. And that’s okay.

But you need to believe that it will change the right people’s lives — the people who are eager for it, need it, and ready for it. Your market.

If you hold back out of fear, people will miss out and you won’t impact people the way you want to!

3. Provide free value to your audience regularly.

Don’t always sell.

Offer stuff for free regularly to serve your audience, build a relationship, and establish trust.

When you provide a lot of free value in this way, the money will come naturally later.

In fact, you might find that people even BEG you for premium products and services when you provide free value regularly and build relationship and trust with your audience.

Then, when the timing is right, you can make an offer or sell a product to an audience that is ready for it!

I try to serve, serve, serve…then sell.

So for every one time I sell something, I try to serve in free ways three times that amount.

And when you provide great value for free, people know they can expect amazing value if it’s a paid product!

What tips do you have for getting over a fear of marketing to your audience? Let us know in the comments!

The 4 Biggest Affiliate Marketing Mistakes to Avoid

Are you brand new to using affiliate links? Take note of these biggest affiliate marketing mistakes to avoid!

affiliate marketing mistakes to avoid

If you’re just starting to use affiliate links, it’s really important to know how to use them to your best advantage so that your affiliate marketing strategies can be successful!

What is an affiliate link?

First of all, if you’re brand new to blogging and don’t know what an affiliate link is, it’s simply a link that a reader clicks on and earns you a commission by taking a certain action or making a purchase.

Affiliate marketing is a really great way to make a lot of money as a blogger. You can promote your favorite products, great offers and deals, sales, and more using affiliate links.

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3 Things To Focus on as a Brand New Blogger

Are you a brand new blogger and overwhelmed with all the tasks on your to-do list? Learn the top 3 things you should focus on when you’re just starting out!

what to focus on as a brand new blogger

When you’re just starting out as a brand new blogger, it can be difficult to know what to prioritize — especially if you only have time to focus on a few things.

Because of this, I always encourage beginner bloggers to start small and focus on just a few essential things when starting out:

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How To Increase Your WordPress Site Speed For The Best User Experience

Your site speed matters in today’s competitive market! Don’t miss these seven great tips on how to increase website speed!

{Note: This post contains affiliate links. See our disclosure policy for more information.}

Guest post by Micah Klug of Home Faith Family.

Imagine you’re on your phone searching for the perfect cinnamon roll recipe.

You do a quick search on Google and click the link to the recipe you can almost taste.


A white screen.

You wait three, five, and then ten seconds.

Finally, the page loads but you have ads, sign-ups, and pop-ups thrown at you.

Are you still going to want to wait for this recipe?

Probably not.

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How Often Should You Post On Your Blog?

How often should you post on your blog? Do you ask yourself this question as you’re trying to plan blog content? Read this for some practical advice!

how often you should post on your blog

A reader recently wrote in and asked: “I have just started a new blog and I was wondering how often I should be posting?”

First of all, while this isn’t a bad question, I do believe it’s the wrong question.

The question you really should be asking yourself is, “What can I realistically commit to?”

Here are three questions to ask yourself that will help you determine how often you should post on your blog:

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How to Start a Blog When You Don’t Have Much Time

Trying to start a blog, but don’t have much extra time on your hands? Read this post for some practical tips and encouragement!

how to start a blog with limited time

I recently received this question from a reader: “How do you find time to start and build your blog when you have a family and/or work full time?”

This is a common question I receive and a really good one to ask! If you want to start a blog, you have to find a way to make it fit into your life.

Here are my top 3 suggestions on how to start and build a blog when you don’t have much time:

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5 Ways to Grow Your Blog Audience with Instagram Stories

Interested in using Instagram to grow your following? Check out these 5 simple ways you can grow your blog audience with Instagram Stories!

grow audience with Instagram Stories

Guest post by Candace of MercyIsNew.com

Can I make a confession? Even though I’ve been blogging for over 13 years, I’m still a total introvert who was SO scared to show my face on video until just a couple years ago!

I’ve followed Crystal for years, and when I saw how successful Instagram Stories was for her, it gave me the confidence to step out and try something new!

And I am SO glad I did, because now I use it nearly every single day to grow my blog audience and truly connect with my readers in an authentic way!

Who would have thought I’d learn to LOVE showing my face on video?!

I’ve been using Instagram Stories for nearly two years now, and the single most important benefit I’ve gained from it is community and relationships.

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4 Easy Ways to Increase Pageviews When You’re Short On Time

Looking for simple ways to increase pageviews on your blog? Don’t miss these great tips!

Increase Pageviews on your blog

Guest post by Brittany of Our Home Made Easy

As a working mom with two little ones, I’ve learned that it may take me a little longer than most other bloggers to grow my site.

But that’s not necessarily a bad thing! And over the years I’ve learned to be extremely careful about choosing to focus on tasks that help me grow my email list and blogging income, not necessarily social media influence.

I know that I can’t do it all, but there are a few things that are helping me grow even when I feel like I’m running out of time to blog each week.

Now that I’ve been blogging for almost four years, I’ve learned there are dozens of ways to increase pageviews on your site. And while algorithms and the blogosphere are constantly changing, I have found a few really specific strategies to be effective for me this year.

Each of these techniques is different, but they all work well when used together!

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