Does the idea of making money on your blog through marketing make you feel a bit icky? Does the word “marketing” leave a bad taste in your mouth?
If so, then I think you can relate to my reader Angie a lot.
Recently Angie wrote to me expressing her concern about starting her first blog, wondering if she could actually make money blogging without marketing. She didn’t like the idea of marketing at all, and was hoping for some advice. Here’s what she said:
I have lots of strong values (e.g., ethical products, environment care, standing strong against marketing strategies) so I feel like it would almost be going against my values to create a blog that makes money because how could I do that? But I still want to share what I’ve been learning because surely there are people like me. So I was just wondering if you guys have any thoughts. ~Angie
I applaud Angie for not wanting to compromise her values for a quick buck. However, I couldn’t help but feel that Angie’s hangup may be due to a very common misperception of what marketing is … or should I say, what good marketing is.Continue Reading