One of my big goals for 2019 was to increase passive income by redoing all of our email newsletter welcome sequences and creating some really intentional funnels for each of these.
(See my business goals list below. You can see all of my 2019 goals here.)
I have been hard at work behind the scenes learning how to set up funnels, experimenting with what works, and discovering a lot of things that don’t work. (I don’t know what it is, but it seems I’m the person who always has to learn things the hard way!)
And I’m truly having so much fun with this! Plus, I’ve been shocked by the results!
With just a little bit of tweaking, we were able to significantly increase passive income (meaning: I did the tweaking one-time and it’s consistently bringing in income every day without me doing anything!). I was so surprised to see that we are now consistently bringing in at least $100 to $200 extra passive income per day!
New to Welcome Sequences & Funnels?
If you’re new to blogging and online businesses and aren’t sure what Welcome Sequences and Funnels are, don’t worry! You’re not alone!
Here’s the basic gist: A Welcome Sequence is a series of emails you set up to send to people after they subscribe to your email list. Typically, you want these to be some of your best posts, most helpful information, and a way to warmly introduce yourself to a newcomer. (Tip: Here’s one of the first things you should do in your Welcome Sequence.)
A Funnel is a series of emails you send people leading them to take action. For instance, if you sign up for my 5 Days to a Better Morning challenge, you’ll not only get 5 days of content helping you to have more successful mornings, but then you’ll get a few follow-up emails encouraging you to check out my 14-day course, Make Over Your Mornings.
My goal in creating the 5-Day Challenge is to attract people who want to improve their mornings because my course is designed specifically for the person who wants to be more organized and intentional in their mornings.
It’s All On Auto-Pilot!
The beauty of being thoughtful and strategic in the way you set up a Welcome Campaign and a Funnel is that once you set it up, you don’t have to do anything else with it! You can build your email list, nurture your list, and sell products to that list — all on autopilot! And, bonus — you increase passive income!
I can’t believe that I waited 14 years to really start making this a focus of my business! I am trying not to think about all of the opportunities I wasted and the income I didn’t earn by waiting so long! 🙂
Instead of feeling frustrated at myself, I’m working hard to be much more intentional and focused on this moving forward. I think that Welcome Campaigns and Funnels have the potential to become a very strong income source for our business in the future and I’m excited to continue to learn and experiment.
Want Some Help Getting Started?
If you are new to Welcome Campaigns and Funnels and you want to get these set up and successfully earning income for you but you just don’t know how to go about it, I highly recommend checking out Browser to Buyer.
This is the course I’ve been going through that has been helping me to learn how to set up funnels and tripwires and welcome campaigns and it is such a valuable resource — especially if you need some hands-on help.
The course is put together by Donnie and Abby Lawson. They are a husband and wife team who make a full-time income from blogging and they are legit whizzes at this stuff!
If you need some suggestions on how to set your freebies and tripwires up, what to include in your funnel, what kind of tripwire offer to choose, and how to increase your conversions, you will want to check out this course.
And guess what? It’s only $99! And I earned back that $99 within a few days of beginning to implement their tips. Since then, it has paid for itself over and over and over again!
I love Browser to Buyer so much that I encouraged everyone in my Mastermind group to purchase it and go through it with me. It’s been so fun to see the results and how people are converting blog readers into email newsletter subscribers and then into customers.
Plus, you’ll get access to all of the sessions and bonus materials afterwards (and these were all fantastic!). Click below to check it out and purchase it for $99. And I hope to see you at some of the live sessions!
>>Yes! Sign Me Up for Browser to Buyer!<<
Please note: The links to Browser to Buyer are my affiliate links. I am very careful what I promote and only promote those products that I feel genuinely are some of the best and most helpful out there. Thank you for helping support what I do only by clicking through my links. It means so much to me!
Cindy Chen says
That is so exciting! Is the course something that will help someone create content to sell, or just to help get readers to the point of purchasing anything?
Crystal Paine says
Here are more details as to what you’ll learn:
Our three part marketing system map, giving you a bird’s eye view of the overall strategy you can put in place on your site to truly take advantage of the traffic you already have
The two most important factors that determine opt-in incentive success, which will result in a higher number of email subscribers who are engaged and excited to learn about the topic you’re teaching
The shift that has happened in the past few years that has changed what the “ideal” opt-in entails, allowing you to offer the best types of opt-ins to your audience
Which new tools you should be using to offer your opt-in incentive in order to get the highest conversion rates
How to set up the technical side of the opt-in process to better connect with your subscribers in the future (saving you time and frustration!)
How to set up an effective “tripwire” to quickly turn browsers into buyers with an irresistible, no-brainer, time-sensitive offer
The key to creating a compelling offer that will be extremely helpful for your readers and result in more sales
The three strategies you should be using to create a highly converting landing page (and why so many people get this wrong)
The newest and best tools to create landing pages and deliver digital products and how to set up those technical elements quickly and easily
How an automated and smart welcome series can turn brand new “low value customers” into “high value customers” and convert subscribers into customers for the first time
How to build trust with your readers by providing tremendous value to them
The exact email series we use to drastically increase sales of our products
How to create a profitable email series even if you don’t have your own product to sell
How to pinpoint weak areas in your funnel and how to troubleshoot if your series isn’t converting the way you hoped it would
How to set up the technical side of the email series, eliminating guesswork and frustration
Denise Rodriquez says
Thanks for all this explanation, Crystal! I’ve been thinking more about what freebies I need to create and I made my first ebook that I want to set up as a tripwire! So, I’m thinking I should purchase this course.
Crystal Paine says
YAY! I think you’ll find it really helpful!
Thanks! This sounds like a valuable course!
Hey Crystal, thank you for another great tip. The course is coming up as $79 for me when I used the link that you’d provided.
Crystal Paine says
That was a special price just for last week. Thank you for reminding me I need to update it.