Looking for some simple email engagement tips? Read this for four easy ways to effectively engage & nurture your email list!
Once you have your email list all set up and you’ve focused on growing your list a little bit, the next step is to work on email engagement.
Email engagement is essentially how often people actually look at and open your emails to read them.
Getting people to engage with your emails can be a challenge, but here are my top four tips!
Do you have a fear of marketing to your audience? Are you afraid of coming off as a sleazy sales person? Read this for some encouragement and practical advice!
Do you want to grow your blog and make a part-time or full-time income, but you’re afraid of selling to your audience? Are you fearful you might come off as a sleazy salesperson to your readers?
If you have a fear of marketing, I promise you’re not alone. This holds a lot of new and even experienced bloggers back from increasing their income!
Here’s what I suggest for getting over your fear of selling to your audience…
First off all, it’s important that you change your mindset — from selling to serving.
Instead of thinking about marketing to your audience, think about serving your audience well.
Serving your audience can often coincide with income-earning opportunities!
You might be letting your readers know about a great deal with an affiliate link, creating products that will meet their needs, or providing services that will help them be successful.
When you prioritize serving your readers well, it changes your perspective on marketing to your audience.
It’s a win-win opportunity. You can serve your audience well and also earn an income for your family (and maybe even eventually your employees!).
This will also help you think about opportunities from a service mindset instead of a selfish aspect.
Remember — it’s about making an impact, not making more money. The money will come over time, if you focus on serving well.
If you’re going to sell something to your audience, you have to genuinely believe in what you’re selling.
Ask yourself if you believe in what you’re sharing and if you believe it will change lives.
As a blogger, you will be thrown SO many different income-earning opportunities. And it’s important that you believe in the ones you choose to promote.
I’ve turned down thousands and thousands of opportunities over the years because it’s not a good fit for me, my audience, or both.
You shouldn’t sell something that you can’t stand up on a stage and confidently declare how it makes a difference in your life.
And this includes your own products! You have to believe in your own products before you can get others to believe in them. Because if you don’t, nobody else will.
If you believe your product will change lives, you don’t have to beat around the bush, be mousey about it, hold back, or apologize for marketing. Because you know the product has the potential to change people’s lives, and you’re excited to share about it!
The truth is that your product won’t change everyone’s lives, and there will be people who don’t like it or disagree with you. And that’s okay.
But you need to believe that it will change the right people’s lives — the people who are eager for it, need it, and ready for it. Your market.
If you hold back out of fear, people will miss out and you won’t impact people the way you want to!
Don’t always sell.
Offer stuff for free regularly to serve your audience, build a relationship, and establish trust.
When you provide a lot of free value in this way, the money will come naturally later.
In fact, you might find that people even BEG you for premium products and services when you provide free value regularly and build relationship and trust with your audience.
Then, when the timing is right, you can make an offer or sell a product to an audience that is ready for it!
I try to serve, serve, serve…then sell.
So for every one time I sell something, I try to serve in free ways three times that amount.
And when you provide great value for free, people know they can expect amazing value if it’s a paid product!
Need More Affiliate Marketing Help?
Psst! If you’re looking for some ideas on affiliate programs to try out, be sure to sign up for our FREE list of 20+ top affiliate programs perfect for beginner bloggers!
Looking for simple ways to keep your email subscribers engaged? Check out some of my best tips below!
Once you have an email list set up, it’s important to not only get your subscribers to open your emails but also to keep your email subscribers engaged!
After all, if someone takes the time to subscribe to your emails, you want to make sure they love your content and keep coming back for more!
Want to grow your email list but struggling to come up with great opt-in ideas? This post is for you!
You’ve probably heard over and over and over that you need to grow your email list and that you should have some sort of freemium, lead magnet, or opt-in to give people when they sign up for your list.
Psst! Totally new to email lists? Check out this Beginner’s Guide!
And maybe the idea of all this sounds great to you and you’re ready to jumpstart your email list, but you’re not sure where to start or what sort of freebie to offer.
Have a big promotion coming up on your blog? Read this post to learn how to think long-term about it!
As you likely know, it was Amazon Prime Day this past Monday and Tuesday. And because of the affiliate income potential, this is one of a deal blogger’s favorite days each year.
Amazon Prime Day means a lot more traffic and affiliate commission for bloggers — especially if you blog about deals.
But these high income and high traffic days only come around a couple of days each year, and then things sort of bounce right back to normal.
Maybe it’s not Prime Day for you, but all of us have spurts of traffic and income throughout the year. Maybe it’s a huge product promotion you’re running. Or maybe you get a spike in traffic from a news spotlight or a social media share from a bigger blogger.
Whatever it is for your specific niche, I think it’s really important to get creative and strategic in thinking long-term when you have a big short-term spurt in traffic or income!
Yesterday, I got a message from one of my Mastermind members telling me how grateful she was for the Mastermind. She’s in the middle of a product launch and she told me how she realized that ever since she joined Your Blogging Mastermind, her email list has grown by 100 new subscribers each month.
It made me so thrilled to hear this. THIS is why I started Your Blogging Mastermind!
Continue ReadingOne of my big goals for 2019 was to increase passive income by redoing all of our email newsletter welcome sequences and creating some really intentional funnels for each of these.
(See my business goals list below. You can see all of my 2019 goals here.)
I have been hard at work behind the scenes learning how to set up funnels, experimenting with what works, and discovering a lot of things that don’t work. (I don’t know what it is, but it seems I’m the person who always has to learn things the hard way!)
And I’m truly having so much fun with this! Plus, I’ve been shocked by the results!
Do you have an email welcome series? Today I’m going to tell you the first thing you should do in your email welcome series. It’s so simple and easy to set up… but it really makes a big difference!
So you’ve finally mustered up the bravery to prioritize your email list and set up a newsletter.
But what is the #1 most important thing you should do in your first email in your email welcome series?
