Have a big promotion coming up on your blog? Read this post to learn how to think long-term about it!
As you likely know, it was Amazon Prime Day this past Monday and Tuesday. And because of the affiliate income potential, this is one of a deal blogger’s favorite days each year.
Amazon Prime Day means a lot more traffic and affiliate commission for bloggers — especially if you blog about deals.
But these high income and high traffic days only come around a couple of days each year, and then things sort of bounce right back to normal.
Maybe it’s not Prime Day for you, but all of us have spurts of traffic and income throughout the year. Maybe it’s a huge product promotion you’re running. Or maybe you get a spike in traffic from a news spotlight or a social media share from a bigger blogger.
Whatever it is for your specific niche, I think it’s really important to get creative and strategic in thinking long-term when you have a big short-term spurt in traffic or income!
Here are 3 things we did to think longterm with Amazon Prime Day so that it wasn’t just a short bump in traffic and income:
1. I launched a Hot Deals Email Newsletter.
This is something that had been in the works for a few weeks and it was ready to go about a week before Prime Day.
So I decided to use Prime Day as a way to push a new email list!
The new Hot Deals email newsletter contains the hottest deals each day — hand-picked by me personally.
This was ideal timing for Prime Day, since people would be interested in receiving the hottest deals. I encouraged people to sign up so that they wouldn’t miss my absolutely favorite Prime Day deals.
And guess what? We ended up having thousands of people sign up and the emails have been getting a 50% open rate — which is SUCH a great percentage!
My goal with this newsletter is to really build it up so that when we get to Quarter Four (our biggest time of year), we have a really warm list of a lot of people we can share the best deals with.
It also serves my audience better, since they won’t be missing any of the hottest deals each day!
Building this list benefits both our business goals and our audience long-term. Win-Win!
2. I motivated people to follow me on Instagram.
Before Prime Day arrived, I told people I’d be sharing my favorite deals each day on Instagram Stories. I explained to them that it’s a great way to personally connect with me and hear which deals I’m most excited about.
I got quite a few new followers by doing this! A lot of people came over to follow me, and many of those people will continue following me even though Prime Day has come and gone.
This is a long-term benefit in that I get to build and cultivate relationships with those readers through video who weren’t originally following me on Instagram!
3. I encouraged people to follow our Facebook page and group.
Our Facebook group is a place where we post a lot of extra deals and encourage conversation and connection between readers.
Prime Day was a great time to push people to join our Facebook group so that they didn’t miss any of the best deals.
Long-term, we now have that extra avenue through which we can connect more authentically with our readers!
In each of these instances, we used this one-time bump in traffic and income to build a long-term relationship with our readers.
We used Prime Day as a way to motivate people to connect with us at a deeper level somehow.
Maybe they previously just occasionally checked the blog or only subscribed to our once a day newsletter.
Even if they signed up for just one of these, it was a way for them to deepen their relationship with us long-term!
So next time you have a big promotion coming up, think about how you can set yourself up for long-term success so that it’s not just a short-term blip in traffic and income.
I’d love to hear from you! How do you creatively and strategically think long-term about promotions?