Think you don’t really need an email newsletter as a blogger? I was right there with you for a long time. An email newsletter just felt like one more thing in a very long line of must-do’s on my blogging task list.
I didn’t see the importance of sending out an email newsletter and my excuse was kind of lame: It would take time and I wanted to spend that time writing blog posts and focusing on building my Facebook engagement (which was at an all time high then).
That plan worked really well… until Facebook changed their algorithms and stopped showing my posts to hundreds of thousands of people.
Guess what that meant? Since I hadn’t taken the time to focus on building an email newsletter, I had no way to contact all of those people and connect with them outside of social media.