Feeling frustrated by Facebook’s algorithm changes? Experiment with these 10 effective Facebook strategies to increase your Facebook engagement and ultimately grow your blog traffic!

Facebook is constantly changing and sometimes it can almost feel like it’s not even worth it to have a Facebook page for your business anymore.

And trust me, I get it! Over the past decade of blogging, I’ve definitely had my share of frustrations when it comes to Facebook’s algorithm changes.

But it’s also kept me on my toes and challenged me to experiment with different strategies and try new things — which has resulted in Facebook still being our number one referrer for MoneySavingMom.com!

So if you’ve been feeling discouraged by Facebook lately, here are 10 effective Facebook strategies I think every blogger should be experimenting with right now!

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Feeling discouraged about your Facebook page lately? If you’re looking for tips and tricks to increase engagement on Facebook, this post is for you!

I recently received this question from a follower:

“I’ve been feeling discouraged about my blog lately — in particular, my Facebook engagement. My reach is only a tenth or so of my total followers and on any given post, I only get 10-20 likes. So my question is how do I improve on Facebook? I think I have a dedicated audience in some ways, but at the same time I don’t think these numbers are very good or helpful.”

First of all, let me start by saying that if you are experiencing this on your Facebook page, you are not alone!

Just about everyone I know has experienced a dramatic decrease in Facebook reach over the past couple of years. It is very common! The Facebook algorithm is constantly changing, and seeing a reach of only a tenth of your total followers is pretty normal.

That being said, I do believe there are some practical tips and tricks you can try to boost your Facebook engagement a little bit!

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I recently received a question asking, “Is it still worth it to have a Facebook account for your business?”

My answer? Maybe, maybe not. I really depends on your audience, where they’re hanging out, and what kind of content you’re producing.

Unfortunately, we’ve really seen the power of Facebook decline over the past few years and I no longer see it as important as it used to be.

Once upon a time, Facebook was the driving force behind MoneySavingMom.com. But our Facebook numbers have continued to plummet with each passing year.

That being said, there are still some really great reasons to have a Facebook account for your business. Here are the top three:

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“I wish I could be as comfortable on camera as you!”  

This has been said to me over and over again in recent months.

You guys, I need let you in on something… something that might surprise you quite a bit: I WAS TERRIFIED OF LIVE VIDEO when I first started.

(And yes, I’m using all caps. But that statement deserves all caps! Some people are terrified of snakes or spiders or tornadoes… Me? I would have chosen to kill a snack or spider or live through a tornado over going live on video any day!)Continue Reading