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5 Ways to Know What to Post on Live Video

Blogging Tips • Facebook • Instagram • Social Media 9 Comments

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It makes me SO happy to see so many of you getting brave and getting on live video lately! Thank you for tagging me on Instagram, sharing your live videos with me, and sharing about your live video experiences with me!

While I’ve heard success stories from many of you, I’ve also had quite a few of you write in and tell me, “I just don’t know what to talk about on live video.”

In today’s post, I give you some 5 tips for knowing what to post on live video:

1. Know yourself.

What do you love to talk about? What are you passionate about? What do you blog and talk about on social media?

Those are the things you’ll want to focus on when you do live video or Instagram Stories.

When you go live on video and just naturally talk about the things you love and are passionate about, your followers will love your energy!

2. Know your audience.

How are you helping, entertaining, teaching, inspiring, or encouraging your audience? What problem are you trying to solve for them? Think about that when you go live on video!

On MoneySavingMom.com, I mostly talk about living with intention, loving life, and saving money. So when I go live on Instagram or Facebook, that’s what I mostly focus on.

On the Your Blogging Mentor Facebook and Instagram accounts, I almost exclusively focus on topics related to blogging.

3. Know your platform.

It’s SO important to know your platform and the types of followers you have on different social media accounts.

For example, my MSM Instagram account is also my personal account, so I allow myself to be a little more personable when I go live on Instagram Stories over there. While I mostly focus on the topics mentioned above — living with intention, loving life, and saving money — I also throw in a little bit of behind-the-scenes life and funny stories occasionally. I know that this is appropriate on my personal Instagram account, plus my followers love it!

On the other hand, my Facebook account is a lot larger with a really broad audience, so I tend to keep it very focused on specific topics such as saving and making money.

And on my YBM Instagram account, you’ll rarely see me be goofy or share funny stories unless it relates to a behind-the-scenes real-life story about what it’s like to be an entrepreneur. Why? Because I curate that account to be very hyper-focused on just blogging and business, and it would probably confuse people if I just started doing videos on random, everyday life stuff.

You can throw in funny stories or behind-the-scenes glimpses of your life every now and then, but you don’t want to completely throw people off. So be sure to keep your platform in mind!

4. Know your analytics.

One simple way to get some inspiration on what to do on live video is to look at your Google Analytics and see what your top 20 posts are over the last couple of years. And then think about how you could transform those into a video.

For example, if one of your top posts is “24 Ways I Use My Instant Pot,” you could totally turn that into a 24 different videos that you do over the course of two months demonstrating each one of those ways on video! (And then you might be able to turn that into an ebook or course or free download or something else to maximize your return on the investment!)

Demonstrating and showing your audience how to do something — whether it’s to create, make, cook, bake, sew, crochet, clean, or organize — always does well on video. People love to be shown how to do something.

Bonus Tip: Turn those how-to videos into “top tips” videos and your audience will love it even more! Videos such as “3 Tips for Getting Better Sleep” or “My Top 5 Makeup Tips” or “4 Tips to Get Out the Door in the Morning” always do so well for me!

5. Know how to have fun!

Live video is more personable and a little bit less structured. Try to loosen up, have a conversation with your audience, and remember to have fun with it!

And if your platform is a little more personal and you feel it’s appropriate, go ahead and share some stories, touch on hot topics, or give your opinion! Your audience will love getting to know you a little better and feeling more personally connected to you.

Also, be sure to ask people for their opinion. People love giving their input, and your followers are more likely to feel like they’re a part of your community if they have a voice. I love using polls on Instagram Stories, because people interact really well with those and it helps your engagement.

Want more tips on live video?

If you want even more tips on Live Video, you can purchase my 2-hour Facebook Live Masterclass for just $17 right now! In this class, I’ll teach you:

  • How to plan and prepare for a successful Facebook Live
  • How to hook viewers within the first few seconds of your live video
  • How to create compelling calls to action in your videos
  • The one thing you shouldn’t do when you go live
  • How to fake confidence until you feel it
  • The most effective types of content for live videos
  • How to re-purpose content you already have for great live videos

Go purchase it for just $17 here.

I’d love to hear from you! What have been some of your best live videos that your readers really connected with or engaged with? Let us know in the comments!

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Filed Under: Blogging Tips, Facebook, Instagram, Social Media

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Comments

  1. jill says

    January 19, 2019 at 3:08 pm

    Crystal I just started using Instagram live. But I cannot figure out how to move my live videos into my highlights. It is appearing in my stories but it’s not giving me the option to turn it into a highlight. Any suggestions?

    Reply
    • Crystal Paine says

      January 20, 2019 at 7:34 pm

      So you’re not seeing the circle with the heart at the bottom of the your stories? Nor are you seeing the circle with the plus sign in your profile?
      https://smartphones.gadgethacks.com/how-to/instagram-101-add-story-highlights-your-profile-0181513/

      Reply
  2. Kristen says

    January 19, 2019 at 9:46 pm

    I had to chuckle at myself, because when I got your email about this post, I was skimming through my inbox and glanced at the title “People love it if you do THIS on live video…” and then the first sentence which said, “I’m constantly singing…” and thought, “Wow! I’m so impressed that Crystal is bold enough to constantly sing on live video!!!” Then of course after that split second, I read the rest of the email and it all made sense. But hey, maybe you could start a new trend!! 😉 Thanks for sharing all your excellent blogging advice here. I always love reading your thoughts and wisdom!

    Reply
    • Crystal Paine says

      January 20, 2019 at 7:29 pm

      That made me laugh! Thank you for sharing!!

      Reply
  3. susie says

    January 24, 2019 at 1:26 pm

    Great info. knowing the audience and being you are by far the two biggest things! I used to hate going live, but now I dont mind it at all.

    Reply
    • Crystal Paine says

      January 29, 2019 at 7:25 pm

      I just LOVE live video… and I never thought that would be the case!

      Reply
  4. Shannon says

    March 5, 2019 at 12:39 am

    Thanks for the tips! I just started to go live in January, but I’m still learning the ropes!😊

    Reply
    • Crystal Paine says

      March 5, 2019 at 9:10 pm

      You are so welcome! And yay for going live!

      Reply

Trackbacks

  1. How to Increase Your Facebook Page Engagement | Your Blogging Mentor says:
    May 13, 2019 at 2:20 am

    […] Posts: I’ve talked a lot in the past about the importance of live video, but I can’t stress it enough! Video posts get SO much more interaction than regular posts. […]

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ABOUT ME

Hi there! I’m Crystal Paine, wife, mom of three, veteran blogger (12+ years!), New York Times bestselling author, speaker, business consultant, and founder of MoneySavingMom.com.

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