Facebook is constantly changing and sometimes it can almost feel like it’s not even worth it to have a Facebook page for your business anymore.
And trust me, I get it! Over the past decade of blogging, I’ve definitely had my share of frustrations when it comes to Facebook’s algorithm changes.
But it’s also kept me on my toes and challenged me to experiment with different strategies and try new things — which has resulted in Facebook still being our number one referrer for MoneySavingMom.com!
So if you’ve been feeling discouraged by Facebook lately, here are 10 effective Facebook strategies I think every blogger should be experimenting with right now!
1. Post every day.
Facebook rewards consistency. If you only post every once in a blue moon, they aren’t as apt to show your posts to as many people. In addition, you want people to know that you are going to consistently show up every day, too.
You don’t have to post a big long post that takes you 30 minutes to write. It could just be:
- sharing a new post from your blog
- sharing a post from the archives that is timely (we keep seasonal spreadsheets of all of the posts on our site that have done well on Facebook)
- sharing a quick picture
- asking an intriguing question
- posting a poll
- posting something simple on FB stories
- demonstrating how to do something on FB live
- sharing someone else’s post that you loved
- sharing a meme
… the possibilities are pretty endless!
Just commit to show up every day (or at least multiple times per week) and share something.
Pro tip: The more you vary your posts and don’t always just post the same old, same old type of post, the better chance there is that more people will see more of your posts!
2. Post at peak times.
I love how easy it is to schedule posts on Facebook through the Facebook scheduler. We use this all. the. time! This allows us to get on and schedule out posts to go up at the peak times of the day — even if we’re not on during those times.
You can check in your insights to see when people are most active on your page. For me, it’s around 6 p.m. CT. I think it’s become people are off work then and hopping on their phones to check social media before or after dinner.
Because of this, we always schedule our most popular posts or highest converting offers during that peak time each day.
3. Upload videos.
Facebook still loves videos and tends to show them to a lot more people.
One thing that I’ve found that often works really well is to download a batch of my stories from Instagram and upload it as one video to Facebook.
(This works well if the stories are demonstrating one thing or discussing one topic. You don’t want to upload a series of stories to Facebook that are just a big hodgepodge of things!)
Another thing that has worked very well is to download my Instagram Lives from Instagram and upload them to Facebook. Sometimes, these uploaded videos will get even more views and engagement than a Facebook Live will get!
4. Share posts from others that have great engagement.
A great way to increase your Facebook page engagement — which will, in turn, up your overall views and engagement — is to regularly share Facebook posts or memes from other pages that have gotten great engagement.
Typically, if something has performed well on another Facebook page or is going viral, if you re-share it from that page, it’s going to perform very well on your Facebook page, too!
5. Show up in the comments.
Don’t just post something and then disappear. Show up and engage in the comments.
If your page is small and you only get a few comments, I recommend that you take the time to quickly answer each and every comment on a daily basis.
This communicates to people that you care and helps them to feel seen and valued. Plus, it encourages them to leave more comments in the future!
6. Ask good questions.
One of the best ways to foster great response on Facebook is to ask simple yes or no, or A or B questions.
If you recently purchased The Genius Blogger’s Toolkit, be sure to check out the 101 Prompts for an Engaged Facebook group. There are SO many great ideas in that eBook for fostering conversation within your Facebook community!
People love giving their input and opinion, so when you ask questions, it makes your followers feel like they’re an important part of a community!
7. Start a Facebook Group.
Facebook is moving more and more in the direction of smaller, private groups, especially as a result of all of the privacy issues that have gone down in the last few years.
We’ve experimented quite a bit with Facebook groups over the past couple of years, and I’ve found them to be SUCH a great way to network, interact, ask questions, and get to know your audience better.
And if you’re frustrated with feeling like only a handful of people see something that you post to your Facebook page, groups might be a great option for you! Because when you post something in a Facebook group, it will be seen by a much higher percentage of people — especially if the group is really active.
Facebook groups are also great if you have courses for students. They provide a platform for students to network with each other as part of going through the course. Or, you can even run an entire course or coaching group through a Facebook group — for FREE!
While we still still see great engagement on our Facebook page and I don’t think Facebook is dying, I do think we might see more of a trend and push for Groups, according to what Facebook is saying.
Because of this, there is no better time than now to go ahead and set up a Facebook Group that would encourage discussion around your blog’s topic!
8. Go live on Facebook.
I can’t say it enough, because this is one of the most effective Facebook strategies right now! Go Live!
Facebook Lives are one of the best ways to engage with your audience. Not only do these usually get a lot more views than a typical post, but you can interact with people in real-time.
Engaging your Facebook community on live video allows people to get to know you at a deeper level and encourages people to build more trust with you — which will only serve to strengthen your business in a big way.
The best Facebook Lives are those that demonstrate how to do something (a recipe, craft, hack, etc.) or discuss an intriguing or relevant topic in a succinct and engaging manner.
9. Post multiple pictures with a link.
I’ve mentioned this in the past as a way to increase Facebook engagement, but I have to say this again because it’s been SO effective for us.
We’re noticing that Facebook is showing our posts to a lot more people when there are multiple photos uploaded (at least 4-5) with great teaser text and a link.
These kinds of multiple-photo posts typically perform 2-3 times better than link posts or single-photo posts. I highly recommend experimenting with this!
Psst! Here’s an example of what a multiple-photo post looks like on Facebook.
10. Pin posts that get great engagement to the top of your page.
If a post on your page is getting higher engagement than usual, pin it to the top of your Facebook Page. This will usually increase the views and engagement on it significantly over the next 24-36 hours.
If you’re really trying to increase engagement on a particular post, definitely experiment with this. We’ve found it to be really, really successful — especially on video posts!
After about 36 hours, it starts losing steam. For this reason, I recommend keeping your pinned content fresh and updated by replacing it with a new post every few days.
Do you have any other effective Facebook strategies that have worked well for you? Please share in the comments!