4 Easy Ways to Increase Pageviews When You’re Short On Time

Looking for simple ways to increase pageviews on your blog? Don’t miss these great tips!

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Guest post by Brittany of Our Home Made Easy

As a working mom with two little ones, I’ve learned that it may take me a little longer than most other bloggers to grow my site.

But that’s not necessarily a bad thing! And over the years I’ve learned to be extremely careful about choosing to focus on tasks that help me grow my email list and blogging income, not necessarily social media influence.

I know that I can’t do it all, but there are a few things that are helping me grow even when I feel like I’m running out of time to blog each week.

Now that I’ve been blogging for almost four years, I’ve learned there are dozens of ways to increase pageviews on your site. And while algorithms and the blogosphere are constantly changing, I have found a few really specific strategies to be effective for me this year.

Each of these techniques is different, but they all work well when used together!

1. Create Multiple Pins and Repeat

For each post I publish, I create at least 2-3 pins. Once the post is published, I schedule the pins in Tailwind to my most applicable boards. I set each pin to start pinning 5-7 days after the previous one. {If you have the time, I actually recommend creating up to 5 pins per new post.}

It’s important to keep old content relevant and in front of Pinterest readers. At the beginning of each season, I like to use Google Analytics to pull up that season’s best performing content from last year. I find this by opening Google Analytics >Behavior>Site Content>All Pages and selecting last year’s days in the calendar.

This tells me my most popular posts for that specific time period. Since my audience liked those posts the year before, I know those popular posts are great to re-circulate again this year! I start by creating at least 1-2 new pins for the Top 10 posts.

If you have extra time, consider making pins for your top 20 posts or changing your Google Analytics date fields for two years ago. This will help breathe new life into any still relevant posts that may need some new pins.

Worried about keeping pins “on brand?” I used to, as well! When I learned Pinterest years ago, everything was about your pins being instantly recognized for your brand.

These days, I make my first two pins for each post “on-brand”, and then I don’t worry about it for any extra pin varieties.

Giving yourself the permission to go off-brand will allow yourself the ability to use pin templates, experiment with different colors, and attract readers who may be attracted to one pin over another!

Psst! Looking for more pro Pinterest tips? Check out these 10 Pinterest strategies you should be experimenting with right now! And be sure to download this FREE Pinterest Pin Image Guide and FREE Pinterest Marketing Planner!

2. Hire Help When It Helps You Grow

I’ll be the first to admit that hiring my first Virtual Assistant was intimidating. But it made sense.

While I could make fresh pins with template packs, I was absolutely terrible about consistent strategy and everyday pinning.

I was spending hours a week fumbling through Pinterest and not doing blogging tasks that I actually enjoyed or earned me money. And so I decided it was time to hire someone to help me with Pinterest!

Hiring help is a strategic move for those who consider Pinterest a chore, especially because it’s such an easy way to increase pageviews!

Before you hire a Pinterest VA, be sure you can consistently create new pins each week. You’ll always want to make sure your assistant has fresh pins to share on Pinterest.

For more practical advice on hiring your first VA, be sure to check out these 5 tips for hiring your first assistant. Can’t afford an assistant yet? Read these tips on how to make the most of your time when you’re trying to grow a business by yourself.

Wondering why I recommend outsourcing? Because I work full-time and blog in the margins of my day, it’s important that I make the most of the time that I have. Here is how I balance working full-time & blogging.

3. Create Related Content

Have you been blogging for more than a year or two? Then this tip is one you should definitely be using to increase pageviews!

We all dislike seeing a high bounce rate — which means readers only read one blog post before leaving your site.

But there’s a way you can combat this! In order to keep readers on your blog, consider creating posts that follow up and relate with one another. 

Here’s how I do it:

:: Pull your Top 40 posts in Google Analytics from the past 15-20 months. You can print off the list or import it to Excel to have it for reference.

For visual reference, check out my screenshot above of the past year’s top posts in Google Analytics. You’ll see a few titles in black writing that I created based off those popular posts.

Need more info on finding your top posts in Google Analytics? Read this tutorial!}

:: Brainstorm similar topics to write about that could make great follow-up posts.

For example, one of my most popular posts is about what you need to know before installing Board & Batten walls. To capitalize on those who are thinking about prepping for DIY wall treatments, I wrote a post on when to choose Board & Batten over traditional wainscoting.

Another example is my most popular post on how to remove paint from furniture. Because of this, I created a related post on the eight no-fail ways to update old furniture.}

:: Write new complementary posts and backdate them using an old publish date. This is simply to avoid confusing readers, so that they don’t stumble upon my homepage and see a bunch of off-season posts published around the same time.

Of course, if you’re posting the related content during the applicable season, it’s fine to just publish the post with an active, current date.

4. Interlink Over & Over Again

Once you have some complementary posts written, it’s time to add lots of internal links!

You’ll want to make sure to go back to those old, popular posts and link to your new related posts. (And don’t forget to link back to those old, popular posts in your new posts, too!)

You can do this with a related posts plug-in, but I choose to just add in the related links manually by adding a section called “Other posts I think you’ll enjoy” about a third of the way into my post.

A lot of people add this at the bottom of their posts, but I don’t like to wait until the end of the post. Many readers never make it all the way through a post to see what’s at the bottom

Linking to related posts throughout your content while readers are still engaged is a great way to keep them on your blog and hopefully turn them into email subscribers!

When I recommend posts, I typically use a bulleted list of 3-4 posts that would interest readers. If you have numerous related posts, you could add a second “Other posts I think you’ll enjoy” section a little further down in your post.

Even if you don’t have complementary posts written using the technique mentioned above, it’s still always a great idea to interlink your posts! You should be adding related posts to every new post you write moving forward.

And don’t forget to go back to those old, popular posts and link to your new posts!

Interlinking not only helps SEO, but also helps your reader learn more about the topic that you know they’re already interested in! That will hopefully make them more of a dedicated reader — which could ultimately result in more traffic, email subscribers, and income!

If you use these small, but effective techniques, you’re almost sure to increase pageviews over time! Keep writing great content, using pins to bring new visitors, and using interlinking to encourage them to stick around!

Do you have any other great techniques to increase pageviews? Let us know in the comments!

Brittany is a mom to two little ones and blogger over at Our Home Made Easy, who loves encouraging working moms to find easy ways to create extraordinary homes. She completely understands what it’s like to be a Type A personality trying to plan all the things but still wondering where to simply start. She prefers done over perfect any day.