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How to Get over Your Fear of Marketing to Your Audience

Affiliate Sales • Blogging Tips • Email Marketing • Making Money • Product Creation Leave a Comment

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Do you have a fear of marketing to your audience? Are you afraid of coming off as a sleazy sales person? Read this for some encouragement and practical advice!

how to get over your fear of marketing to your audience

Do you want to grow your blog and make a part-time or full-time income, but you’re afraid of selling to your audience? Are you fearful you might come off as a sleazy salesperson to your readers?

If you have a fear of marketing, I promise you’re not alone. This holds a lot of new and even experienced bloggers back from increasing their income!

Here’s what I suggest for getting over your fear of selling to your audience…

1. Change your mindset.

First off all, it’s important that you change your mindset — from selling to serving.

Instead of thinking about marketing to your audience, think about serving your audience well.

Serving your audience can often coincide with income-earning opportunities!

You might be letting your readers know about a great deal with an affiliate link, creating products that will meet their needs, or providing services that will help them be successful.

When you prioritize serving your readers well, it changes your perspective on marketing to your audience.

It’s a win-win opportunity. You can serve your audience well and also earn an income for your family (and maybe even eventually your employees!).

This will also help you think about opportunities from a service mindset instead of a selfish aspect.

Remember — it’s about making an impact, not making more money. The money will come over time, if you focus on serving well.

2. Ask yourself if you believe in your product.

If you’re going to sell something to your audience, you have to genuinely believe in what you’re selling.

Ask yourself if you believe in what you’re sharing and if you believe it will change lives.

As a blogger, you will be thrown SO many different income-earning opportunities. And it’s important that you believe in the ones you choose to promote.

I’ve turned down thousands and thousands of opportunities over the years because it’s not a good fit for me, my audience, or both.

You shouldn’t sell something that you can’t stand up on a stage and confidently declare how it makes a difference in your life.

And this includes your own products! You have to believe in your own products before you can get others to believe in them. Because if you don’t, nobody else will.

If you believe your product will change lives, you don’t have to beat around the bush, be mousey about it, hold back, or apologize for marketing. Because you know the product has the potential to change people’s lives, and you’re excited to share about it!

The truth is that your product won’t change everyone’s lives, and there will be people who don’t like it or disagree with you. And that’s okay.

But you need to believe that it will change the right people’s lives — the people who are eager for it, need it, and ready for it. Your market.

If you hold back out of fear, people will miss out and you won’t impact people the way you want to!

3. Provide free value to your audience regularly.

Don’t always sell.

Offer stuff for free regularly to serve your audience, build a relationship, and establish trust.

When you provide a lot of free value in this way, the money will come naturally later.

In fact, you might find that people even BEG you for premium products and services when you provide free value regularly and build relationship and trust with your audience.

Then, when the timing is right, you can make an offer or sell a product to an audience that is ready for it!

I try to serve, serve, serve…then sell.

So for every one time I sell something, I try to serve in free ways three times that amount.

And when you provide great value for free, people know they can expect amazing value if it’s a paid product!

What tips do you have for getting over a fear of marketing to your audience? Let us know in the comments!

Need More Affiliate Marketing Help?

Psst! If you’re looking for some ideas on affiliate programs to try out, be sure to sign up for our FREE list of 20+ top affiliate programs perfect for beginner bloggers!

How To Grow Your Blog With Printables

Blogging Tips • Product Creation 2 Comments

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Did you know you can grow your blog with printables? You can increase your page views, grow your email list, and even increase your income with printables!

Note: This post contains affiliate links. If you click on a link and make a purchase, we may receive a commission at no additional cost to you.

Guest post by Bridget of Sunshine And Rainy Days

I spent hours creating an eBook called The Garage Sale Handbook. This was going to be it — the one thing that readers would love to give up their email address for.

Every one of my blog posts had an opt-in for The Garage Sale Handbook. It was also in the sidebar and the Hello Bar. I plugged it everywhere I could, even dedicating special blog posts to promote it.

What I didn’t realize is that my work wasn’t done with just one product, and that one opt-in was not nearly enough to resonate with everyone who visited my blog.

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How To Create Printables — The Easy Way!

Blogging Tips • Product Creation 6 Comments

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Have a blog or online business and want to learn how to create printables? Read this post to learn some easy tips and tricks!

Note: This post contains affiliate links. If you click on a link and make a purchase, we may receive a commission at no additional cost to you.

minimalist desk with laptop and notebook

Guest post by Bridget of Sunshine And Rainy Days

In the back of my mind, I knew there had to be a better way. There had to be one piece of software I could use for all of my graphic needs. Something that gave me the flexibility to create designs I could see in my head but couldn’t figure out how to replicate on any of the free software I had used.

When I started blogging in 2014, I really wanted to learn how to create printables. I dabbled in a few different free programs to create pins and printables for my site. Some were okay and others I had a hard time wrapping my mind around, but I pieced it together and made it work as best I could.

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How I’m Making $100 to $200 Extra Per Day — On Autopilot

Affiliate Sales • Email Marketing • Making Money • Product Creation 7 Comments

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One of my big goals for 2019 was to increase passive income by redoing all of our email newsletter welcome sequences and creating some really intentional funnels for each of these.

(See my business goals list below. You can see all of my 2019 goals here.)

blogger's business goals for 2019

I have been hard at work behind the scenes learning how to set up funnels, experimenting with what works, and discovering a lot of things that don’t work. (I don’t know what it is, but it seems I’m the person who always has to learn things the hard way!)

And I’m truly having so much fun with this! Plus, I’ve been shocked by the results!

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5 Practical Ways to Market Your Direct Sales Business Through Blogging

Making Money • Product Creation 8 Comments

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This post contains affiliate links. Read our disclosure policy here.

Blogging is a great way to market your direct sales business! These practical tips are super helpful!!

Did you know that blogging and social media can be one of the best ways to market a direct sales business? In this post, I’m going to give you five strategies to grow your direct sales business through blogging and social media.

{Note: Please make sure you are allowed to have a blog and use social media with your direct sales business. Many businesses have very, very specific rules on what you can and can’t say and do online. If you know for sure blogging and social media is allowed, then continue reading! If not, please do your own research to make sure it is allowed.}

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How to Make More Money as a Blogger: 3 Questions to Ask Yourself

Making Money • Product Creation 2 Comments

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Make more money blogging! Ask yourself these 3 questions!

Are you wishing you could make more money as a blogger? Or do you just wonder how to get started making money in the first place?

So many people write in to me or have come up to me when I’m speaking at an event and said, “I have a topic I want to write on, but I don’t think I can monetize it as a blogger.”

While some blogs may seem easier to monetize than others, I am a firm believer that you can monetize just about any kind of blog. The way you monetize might look different than the way someone else monetizes, but you can find creative ways to successfully monetize any topic.

You see, when you build up a loyal following of people who respect what you have to say, believe in you, and trust you, they are definitely going to pay attention when you share about a product, resource, or special offer.

So when thinking about monetization, I wouldn’t stress so much about the topic of blogging, but rather how you’re going to go about setting up multiple streams of income.

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ABOUT ME

Hi there! I’m Crystal Paine, wife, mom of three, veteran blogger (12+ years!), New York Times bestselling author, speaker, business consultant, and founder of MoneySavingMom.com.

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