Guest post by Micah Klug of HomeFaithFamily.com
Google AdSense is an incredibly easy way to monetize your blog’s daily traffic — especially when you’re first starting out with blogging!
If you’re curious about Google Adsense, but you’re not sure how to get started, this post will teach you the basics of how to add Google AdSense to WordPress!
What Is Google AdSense?
Google AdSense is an advertising network run by Google that allows bloggers to monetize their website through ad placement.
Ad placement can include text, image, and video ads. These ads are interactive and targeted by site content and your audience’s interest.
And here’s the best part: Google Adsense does all the work for you! They find advertisers, collect money from them, and pay you out the earnings you’re due.
Google pays you when someone clicks on their ads placed on your site. This is commonly known as a PPC (pay per click) or CPC (cost per click) setup. Currently, you receive 68% of the revenue as the publisher and Google keeps 32% for their part of the work as the middle man.
Not a bad deal, if you ask me!
How Do I Sign Up for Google AdSense?
You can go HERE to sign up for a Google AdSense account.
Google will ask you to fill out a form and you’ll need to provide them with information such as your website URL, your name and address, and other relevant information pertaining to your business.
After your form is submitted, it will take up to 24 hours for Google to approve your new account.
What If I Get Rejected from Google AdSense?
After waiting 24 hours, it can be pretty disheartening to get a notification that you didn’t get accepted. But just know that it does happen pretty regularly.
If you get rejected after your first application to Google AdSense, don’t give up! Pay close attention to what Google said in their denial letter, make their required changes, and apply again.
If you get rejected, it’s probably due to one of the following:
1. You did not complete your application properly.
Make sure you’re being completely honest in your application and providing the correct information they ask for.
Google provides advertisers for you, so your role is to ensure you’re a reputable website that they can trust and do business with.
2. You need to check your blog content.
If you completed the application properly, the next problem area may be your blog content.
Make sure you have these minimum requirements met:
- Your website should be professional in appearance. (Don’t use any crazy backgrounds or bright colors for text.)
- Your blog posts should be free of grammatical errors. Make sure you’ve proofread your content.
- Your blog should be at least six months old.
- You should have quality content published on your site. (If you’re a brand new blogger, I encourage you to focus on creating high-quality and engaging content before applying to Google AdSense.)
These three important pages demonstrate your professionalism.
They should be accessible from your home page and in a pretty prominent place where visitors can access them readily and quickly.
Google will also look to see if you have them listed as per their terms of service.
How Do I Create Ads for my Website?
Once your Google AdSense is approved, you’ll want to get started with creating ads for your website!
Here’s how to create ads in Google AdSense:
- Log in to your Google AdSense account.
- On the left side of the screen, click on the “Ads” tab, then the “Ad Units” tab, and then the “New Ad Unit” tab.
- Select the type of ad you want to create. (There are four options, but you’ll probably start with the basic text & display ads.)
- After you select your ad type, you’ll be able to name your ad (examples: “sidebar ad” or “in-context ad”) and customize the size and style to better match your brand.
- Click the “Save and Get Code” button.
- That’s it! You’ve created your first ad! (Keep reading to learn how to add it to your website in WordPress.)
Important note: Although you typically make more money with bigger ads, it’s really important to consider your reader’s experience. If they feel bombarded with ads or the ads slow down your website loading speed, those are things that could potentially make them not want to come back. It’s always important to create a reader-friendly experience — which leads to a loyal audience and more revenue in the long-term.
How Do I Add Google AdSense to WordPress?
Once you have your ad created, it’s now time to add Google AdSense to your website so that you can start earning revenue from your ad!
Here’s how to add Google Adsense to WordPress:
- After you click the “save and get code” button, you’ll want to open a new window and log in to your WordPress site.
- Determine where you’d like to place your new ad. (One easy and popular place is the sidebar.)
- To add an ad to your sidebar, go to “appearance” and then “widgets” and select the “custom HTML” box.
- Copy/paste your Google Adsense code into the HTML box and save it!
Voila! You now have your first real Google Adsense ad on your website!
Some Final Tips for Using Google AdSense
When first starting out with using Google AdSense, these are some important tips to keep in mind…
- The most common ad sizes for blogs are 300×250 and 336xx280. These are pleasing to the eye and tend to fit well in the blog space. But remember to experiment and don’t feel boxed in by this. It’s important to do what is best for you, your website, and your audience!
- Experiment with ad placement. Depending on your audience and how they access your site (desktop or mobile), different ad placements will perform differently. Again, experiment with various placements to find out what converts best for your site.
- Do NOT click on your own ads. And do not ask friends and family to click on your ads. Google is very smart and they have algorithms for knowing when you do this. If you click on your own ads or ask other people to click on your ads, you will most likely get kicked out of their program.
- Be patient. It will take some time to learn what works best and optimize ads for your site. Once your earnings are equal to or more than the required threshold, you’ll receive your first payment! Google typically pays on the 21st of each month for the previous month’s earnings.