Guest post by Micah Klug from HomeFaithFamily.com
When was the last time you used your phone for directions? If you’re anything like me, I’m guessing it was pretty recently!
Let’s say you pulled up directions to your local grocery story. Did you do a search for the exact address or for the store’s name?
Most likely, you searched for the store’s name. Why? Because even though you don’t know the exact address, you know where you want to go!
The organic traffic to your blog — also known as search traffic — works very similarly to this.
When people go to Google to search for an answer to their question, they might not input your exact blogging URL, but they will search for specific keywords that end up sending them to your blog! That’s because people are searching for answers to their questions using specific keywords.
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